10-04-03 Latest News

Celebrities 'Shoot for The Stars' with Sony
Xoanon @ 11:15 am EST

Celebrities 'Shoot for The Stars' with Sony Ericsson and Raise Money for Kids

RESEARCH TRIANGLE PARK, N.C.--(BUSINESS WIRE)--Oct. 2, 2003--Sony Ericsson Actors, Musicians, Sports, and Fashion Favorites Share "Slice of Life" Moments with Mobile Phone Camera; Pictures to be Auctioned at Charity Event

This fall, stars from music, sports, television, fashion and film worlds will join together to raise money for charity while snapping pictures of everyday life with their Sony Ericsson T610/T616 camera phone.

Participating in Sony Ericsson's "Shoot for the Stars" are celebrities such as Lenny Kravitz, Orlando Bloom, Billy Boyd, Barry Sonnenfeld, Ruben Studdard, Clay Aiken, Kelly Clarkson, Catherine Bell, Amanda Bynes, Romero Britto, Katie Couric and Matt Lauer. All celebrity participants are capturing images of their personal lives and sharing them with the world to raise money for Make-A-Wish Foundation(R) of Greater Los Angeles.

Each celebrity takes the Sony Ericsson T610/T616 camera phone with them wherever they go - around town, the club scene or around the house taking photographs of favorite possessions or special moments. Twelve of the celebrities' images will be auctioned off on Thursday, November 13 at a star-studded charity event in Los Angeles with the proceeds going to the Make-A-Wish Foundation(R) of Greater Los Angeles.

"We believe this program will generate tremendous excitement for mobile imaging. Our T610/T616 camera phone with Quickshare(TM) is a further example of Sony Ericsson's leadership position in driving the market trend," said David Bent, Vice President of Marketing, North America, Sony Ericsson. "Today's growing trend toward mobile imaging is fueled by the increasing ability to conveniently take pictures and easily share everyday experiences."

Consumers Are Invited to Share Their Images

Sony Ericsson is inviting consumers to participate in the "Shoot for the Stars" program. Consumers can snap pictures with their mobile camera phone or phone camera accessory and submit their favorite images to www.t-six-ten.com through October.

In October, an independent panel of judges will review all of the submitted images and post them on the website. Consumers will be invited to vote for their favorite image. The top nine images to receive the most votes will be selected as finalists with a celebrity panel picking the three lucky winners to attend the celebrity auction event in November.

Four-City Tour of Celebrity Photographs

Sony Ericsson is currently conducting a four-city tour to exhibit selected images at Loews Hotels through November. At designated hotels, Sony Ericsson specialists will be on hand to explain and demonstrate the T610/T616 and the invite consumers to participate in the Shoot for the Stars program.

The exhibit was unveiled September 10, 2003 in Miami, and will travel to New York, Chicago and Los Angeles. The schedule is as follows:

About Sony Ericsson Communications AB

Sony Ericsson Mobile Communications AB offers mobile communications products for people who appreciate the possibilities of powerful technology. Established in 2001 by Telefonaktiebolaget LM Ericsson and Sony Corporation, the joint venture continues to build on the success of its two innovative parent companies. Sony Ericsson creates value for its operator customers by bringing new ways of using multimedia communications while mobile. The company's management is based in London, and has 4,000 employees across the globe working on research, development, design, sales, marketing, distribution and support.

For further information, please visit: www.SonyEricsson.com.