10-03-01 Latest News

T-Mobil and RIOT-E Join Forces
DarthCaeser @ 1:32 pm EST

T-Mobil and RIOT-E launch New Line Cinema’s The Lord of the Rings™ SMS service
~ exclusive games, logos, information and questionnaire service to be provided for next three years ~

T-Mobil customers will soon be able to subscribe to interactive The Lord of the Rings™ games and exclusive services via text message.

T-Mobil will be the only mobile telecommunications provider in Germany to offer mobile services around New Line Cinema‘s The Lord of the Rings™ movie trilogy over the next three years. T-Mobil will obtain the services from Riot Entertainment (RIOT-E, www.riot-e.com), the global leader in the wireless entertainment.

“SMS is really taking off with young people at the moment. If text message services can provide users with unique content in an imaginative and creative way, they’re going to be even more successful,” said Martin Knauer, Executive Director Marketing Consumer Market at at T-Mobil. “RIOT-E delivers exactly the kind of content for wireless entertainment we want to offer to our customers.”

The movie trilogy The Lord of the Rings™ is based on the novel by J.R.R. Tolkien. The first of the three films will be launched wordwide on December 19, 2001.

“Today, almost 60 million Germans have mobile phones, creating a huge potential audience for mobile entertainment,” says Jan Wellmann, CEO of RIOT-E. “Our strategic partnership with T-Mobil will allow us to shape this rapidly developing market.”

The T-Mobil service portfolio around The Lord of the Rings™ will include innovative multiplayer games, exclusive services, questionnaires, logos and information about the trilogy. All these services will be available in October.

T-Mobil has previously worked with RIOT-E on the exclusive SMS services around the movie Bridget Jones’s Diary and the interactive SMS game‚ X-Men, based on the Marvel comic books and film.

About Riot Entertainment Ltd (www.riot-e.com)
Founded in February 2000, Riot Entertainment immediately established itself as the most innovative publisher, creator, and distributor of entertainment in the wireless sector. RIOT-E brings imagination and style that enables wireless gaming, communication and commerce worldwide. Games created by RIOT-E are promoted and co-branded in parallel with highly visible international media releases such as movies, TV-shows, and sports events. RIOT-E has successfully launched its Bridget Jones and X-Men mobile services with operators in Europe and Asia and has secured exclusive rights to mobile content based on Guinness World Records™ and New Line Cinema’s “The Lord of The Rings” film trilogy. Headquartered in Helsinki, Finland, RIOT-E has operational activities in Europe, Asia and The United States. The company employs 70 people worldwide.

About New Line Cinema (www.newline.com)
Founded in 1967, New Line Cinema is the entertainment industry's leading independent producer and distributor of theatrical motion pictures. New Line licenses its films to ancillary markets including cable and broadcast television as well as to international venues. The company, which is a subsidiary of AOL Time Warner Inc., operates several divisions including in-house theatrical distribution, marketing, home video, television, acquisitions, production, licensing and merchandising units.