Media Watch: El Financiero|
Xoanon @ 4:19 pm EST
Translated by: cdavila
Web Sites, New Screen
By: Roselia Servin Magaña
Anticipating their release, the web increases expectations
New movie productions –some still in process—begin to have a life of their own thanks to a powerful communications mean: Internet. Tomb Raider, Spiderman, Harry Potter, The Lord of the Rings, Planet of the Apes, among others, are the audience’s most anticipated movies.
Considered a key part of a movie’s global release, the so called “web sites” have seen how the publicity expectations are on the rise, thanks to the advantages offered by “the web”.
For example, during the first three months of the year, the official Lord of the Rings movie site (the first installment of a trilogy being prepared about the Lord of the Rings phenomenon) generated more than 350 million clicks worldwide since it’s launching on January 2001.
According to Rolf Mittweg, Distribution and Marketing President for New Line Cinema, the success of the site (launched in ten languages) “is truly amazing. Those who are discovering the online project comment that this is an extraordinary experience on the Internet. The site lordoftherings.net has functioned as an information site for our movie”, as he recognizes on a bulletin issued by the Warner distributor.
On the other hand, the lover of the science fiction history written by Pierre Boulle, Planet of the Apes, can get on board of USAF’s spacecraft “Oberon”, which suddenly crashes in a strange planet commanded by apes. Besides of offering the possibility of ten languages, (French, Italian, Spanish, German, Russian, Portuguese, Chinese, Japanese, Korean and English), planetoftheapes.com offers exclusive interviews, the movie’s trailer, photos and general information.
With Angelina Jolie on the role of Lara Croft, Tomb Raider is yet another of the big releases for this year and one of the preferred sites on the web. Besides of offering the traditional chance of making live links with characters and scenarios, www.tombraidermovie.com allows the possibility of knowing a little bit more on this acclaimed interactive video game, about this fearless woman wondering through the land, trying to save earth.
And talking about navigators, the director’s Sam Raimi movie, Spiderman, has gotten a considerable number of fans thanks to its site www.spiderman.com/sonypictures.com.
In this page, the visitor has access to a huge gallery of images, history, news, music, interviews and more about the movie starred by Tobey Maguire and Willem Dafoe.
Finally, the now most expensive movie on history (with a budget of 145 million dollars) is Pearl Harbor whose site bventertainment.go.com/movies/pearl-harbor begins to raise interest on the film, which will be released next Friday on the US and whose premier was celebrated last Monday in Hawaii on board of the aircraft USS John C. Stennis, with a group of two thousand guests, among which there were a group of survivors of the historical Japanese attack which marked the beginning of War World II.
But technology does not end here, because now it’s also possible to watch a movie through this means, which could be according to many people one of the best ways of recuperating their investment.