News for May 16, 2000

Web Watch: LOTR Largest Online Event Ever

5/16/00, 10:08 EST - Calisuri

Ringer fan Marc Hawkins chimes in with this tidbit of info from a recent posting at

"In addition, Nielsen//NetRatings has named Apple's website,, the most popular destination for movie trailers on the web.* Contributing to the success of's Quicktime-based movie trailer section, downloads for New Line Cinema's "The Lord of the Rings" preview, encoded exclusively in QuickTime, topped 12 million since its April 7 debut, making it one of the largest online entertainment events ever."

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