News for Jan. 13, 2007

O2 ties up with Gandalf

1/13/07, 11:16 am EST - Xoanon

The stage show of Tolkienís Lord of the Rings opens in London on the 9th of May, and O2 has signed up for exclusive content including ringtones and O2-customer-preview nights. By all accounts the production is visually spectacular, though reviews from Canada were lacklustre, which bodes badly for a show which runs to almost 4 hours. O2 have sponsored a wide range of media events in the past, though this is their first excursion into theatre. [More]