News for Nov. 06, 2004

WB offers 'Lord of Rings' for sweeps

11/06/04, 5:47 pm EST - Xoanon

This first weekend of television sweeps month has a real old-fashioned feel about it. In the old days, before reality television, networks tried to attract viewers with blockbuster movies, star-studded cast reunions, gimmicky crossover episodes and holiday specials. And that's exactly what's happening Sunday. [More]